New Age Cryo

Management buyout
From 2018 to 2023

Learn about the company

New Age Cryo is a leader in industrial plant cleaning services based in Ringwood, Illinois. New Age is particularly expert at using innovative hydro, dry ice and sponge blasting technologies to clean large ethanol plants located throughout the Midwest and Great Plains states.

New Age Cryo outcome

The Situation

Hadley partnered with Jeff Potts, the brother of New Age’s founder, to acquire the business. The two brothers had been managing the business together for several years. The founding brother was ready to retire while Jeff wanted to continue to grow and develop the company. By providing liquidity to the founding brother, we were able to meet his needs for retirement while at the same time freeing up Jeff to pursue his passion for the business.

There is more to the story


Hadley worked with Jeff Potts to substantially improve the administrative aspects of the business after closing, primarily by hiring new personnel and adding financial and other systems to help Jeff and his staff manage the business.


Jeff Potts is a very hands-on leader. He had a clear vision to develop his personnel such that they could take on additional responsibility, particularly in the field. Doing so, he was able to more than double the number of New Age’s work crews.


By training and promoting personnel and hiring new staff Jeff was able to add substantial operating capacity to New Age. This then enabled him to pursue new customer relationships and add many new customer accounts, driving meaningful revenue and profit growth at the company.

How We Can Help Your Small Company

Ownership Transition

When the time comes you’ll want a partner with unmatched experience.
An Ownership Transition Support Story…

Management Succession

Succession is hard, getting it right is critical for a successful outcome.
A Management Succession Support Story…

Growth Support

More than just capital, a strategic partner for what lies ahead.
A Growth Support Story…

Opportunities Unlocked Through Partnership