Family BusinessSince 2012Service

W.C. Rouse & Son

W.C. Rouse & Son

W.C. Rouse (WCR) is the Southeast’s leading provider of commercial and industrial boiler equipment sales and service. As a manufacturers’ representative for the industry’s leading boiler, burner and ancillary equipment manufacturers, WCR also has certified service technicians to provide on-call, around-the-clock service. The company focuses on improving boiler system efficiency, safety and reliability through its products and expertise.

W.C. Rouse is based in Greensboro, NC with additional locations in Charlotte, Raleigh and Wilmington NC, and Columbia and Greenville, SC.

W.C. Rouse was a multi-generation family business that had been in operation for more than [50] years. Hadley Capital acquired W.C. Rouse from the 2nd generation of the Rouse family. Following our acquisition, we worked with the Rouse family to transition the business.

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Years in Business


Ave. EBITDA at Purchase




Funds Raised